A strong start-up always gives your project stability for a long time, and this was our mission when working at Barena Cafe. Over 3 months of continuous work to launch the Barena brand and highlight with its well-known identity in every detail of the campaign through creative ideas, marketing campaigns, photos and videos focused on Barena's unique selling point, which is the Parisian atmosphere in the kingdom of Saudi Arabia.
The marketing plan of Barena included the following: A survey of the market, consumer behavior, and work to enhance the visual identity of Barena in all the details of creative content, photos, and video production simulating the Parisian atmosphere. Enhance communication with the Barena audience through social media platforms and increase the number of followers to 14 thousand followers. Follow up on developments and improve the performance of advertising campaigns depending on the results. Promote accessibility through search engine optimization.
